Decoding Cleanser Claims | CC Podcast S4E9

Let’s decode the mysterious world of cleansers! One of the most personal skincare product categories around where the science doesn’t quite link as well to product success. So how helpful are cleanser claims? And how well do they lead to your next holy grail cleanser? Let’s get into the bubbly, soapy, madness!

0:52 | Brand News: Our 30 for 30 sunscreens challenge has kicked off! And a product update?

6:42 | The News: Beauty Metaverse, NFTs, and product launches

24:36 | Decode That Claim: Cleanser Claims

45:32 | Q&A: Mixing sunscreen filters and the Solawave